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Understanding customer behaviour and reducing customer churn are two critical components of growing your business. It’s important to have the best customer relationship management software to make sure you stay in touch with your customers and provide the best experience possible. But there is an overwhelming amount of choices out there, making it difficult to find one that suits your needs. In this article, we’ve combed through hundreds of CRM systems to find the 10 best for small and mid-sized businesses.

Best CRMs for Small and Mid-Sized Businesses

  1. Better CRM: Best Overall
  2. Insightly: Best Free CRM
  3. SalesForce Wave: Best for sales teams
  4. GoldMine CRM: Best for small businesses
  5. HubSpot Marketing Platform: Best affordable CRM


In search of the best CRM solutions for small and mid-sized businesses, we came across BetterCRM. Small and mid-sized businesses will find that this CRM solution offers plenty of features and benefits. Even better, BetterCRM has a free trial so that businesses can explore its features before committing to a subscription.

BetterCRM is a cloud-based CRM solution that offers a real-time view of customer interactions and data. Its features include contact management, sales automation, marketing automation, lead management, forecasting, performance reporting, and integrations with popular business applications. All of these features are accessible through an easy-to-use interface.

BetterCRM also offers excellent customer support. We contacted their support team to ask a few questions about the product and received quick and helpful responses. Overall, we were impressed with BetterCRM and think it’s a great option for small and mid-sized businesses looking for a comprehensive CRM solution.

BetterCRM offers a free trial for new customers, so you can try out the software before making a commitment. After signing up for the free trial, you’ll have access to all of BetterCRM’s features, including:

Customer Data Management: BetterCRM’s customer database enables you to track and manage your customer’s contact information, purchase history, and more. You can also create custom fields to track any additional data that you need.

Sales Pipeline Management: betterCRM’s sales pipeline tool lets you track your deals from start to finish, so you can stay organized and close more business. The software also includes built-in templates for common sales methods, like BANT and PESC.

Marketing Campaign Management: BetterCRM’s marketing campaign tool allows you to easily create and track your marketing campaigns. You can segment your contacts into different groups, so you can send targeted emails or run personalized ad campaigns. And with betterCRM’s reporting tools, you can measure the performance of your campaigns and see which ones are driving the most results.


If you’re a small or mid-sized business, Insightly is one of the best CRM solutions out there. It’s affordable, easy to use, and packed with features that will help you manage your customer relationships more effectively.

Insightly starts at just $12 per user per month, making it one of the most affordable CRM solutions on the market. It’s also easy to use, with a clean and intuitive interface that makes it simple to get up and running quickly. And it comes with a host of powerful features, including automation tools, built-in reporting, and integration with popular productivity apps like Gmail and Office 365.

If you’re looking for a CRM solution that’s both affordable and easy to use, Insightly is a great option for small and mid-sized businesses.

Salesforce Wave

If your business is looking for a CRM solution that can help you take your sales and marketing to the next level, then you may want to consider using Salesforce Wave. Wave is a cloud-based platform that allows businesses to create custom applications and track customer data in real time.

With Wave, businesses can gain insights into their customers’ behaviour and preferences, which can help them better target their marketing efforts and close more sales. Additionally, Wave provides users with access to a wealth of resources and support, so you can be sure you’re getting the most out of the platform.

GoldMine CRM

GoldMine CRM is a great CRM solution for small and mid-sized businesses. It offers all the features and tools necessary to manage your customer relationships effectively. GoldMine CRM is easy to use and navigate and provides great customer support.

GoldMine CRM is a cloud-based customer relationship management solution for small and mid-sized businesses. It offers features such as contact and prospect management, sales pipeline tracking, marketing automation, and more. GoldMine CRM pricing starts at $29 per user per month.

It has everything you need to manage your customer relationships, including contact management, sales force automation, marketing campaigns, customer support, and more. Plus, it’s easy to use and has a low monthly price.

HubSpot Marketing Platform

HubSpot Marketing Platform is one of the best CRM solutions available for small businesses. It offers a comprehensive set of features that helps companies to automate their marketing tasks and improve their customer relationships.

HubSpot Marketing Platform is an all-in-one marketing solution that provides everything businesses need to attract, engage, and delight customers. It offers a robust suite of tools for managing email, social media, website, and SEO. Additionally, the HubSpot Marketing Platform integrates with Salesforce CRM to provide a complete view of the customer journey.

Some of the key features of the HubSpot Marketing Platform include:

Airlock Security: This feature protects your data and ensures that only authorized users can access it.

Audience Segmentation: This allows you to segment your audiences so you can better target your marketing efforts.

Campaign Management: This enables you to create, track, and optimize your marketing campaigns.

Contact Management: This helps you manage your contacts and their interactions with your brand.

Content Management: This allows you to create and publish high-quality content that engages your audience.

Lead Nurturing: This helps you nurture leads so they are more likely to convert into customers.


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Choosing the right CRM Solution for your business can be a daunting task, but it’s worth it to invest the time and effort into finding the perfect fit. We hope our list of the 10 best CRM solutions for small and mid-sized businesses has helped you narrow down your options and find the right CRM for your company. If you have any questions or need help making a decision, feel free to contact us and we’ll be happy to assist you further.

Moreover, there are a lot of CRM solutions out there, and it can be tough to know which one is right for your business. Hopefully, this list has helped you narrow down the field and find the best CRM solution for your small or mid-sized business. With the right CRM in place, you’ll be able to better manage your customer relationships, boost sales, and streamline your operations.

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